No we’re not talking about the popular table ball game here! If you look up Ping (Blogging) you’ll find Wikipedia defines it as:
In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated.
So in simple terms when you add a new post to your WordPress blog WordPress can say ‘Hey, I’ve got new content over here!’. When you do this some of the sites you’ve pinged add your blog in their directory, some add you to their recen
tly updated list of blogs and some search engines take it as a prompt to come and re-index your blog – all of which is good for generating traffic!
So pinging spreads the word that you’ve updated your blog but by default WordPress only pings one pinging service – Pingomatic. Now Pingomatic is a pinging service which then pings other websites and services so is not a bad thing but I tend to think the more services you ping the better for generating traffic to you blog.
I’d encourage you first to install a pinging plugin such as MaxBlogPress Ping Optimizer as this will handle your pings for you and ensure you don’t flood anyone with pings and get yourself banned. If you’re editing a lot of posts at once it’s easy for excessive pings to get sent so a ping plugin will stop that.
Then once you’ve installed a ping plugin add some more sites to your ping list. Here’s the list I’m using at the moment:
http://rpc.pingomatic.com/
http://blogsearch.google.com/ping/RPC2
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://pingoat.com/goat/RPC2
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de
http://xping.pubsub.com/ping/
You can make up your own list or Google ‘Ping List’ and copy and paste until you get a list that seems to work best for you.